Greeting card association discussion
It seems like the executives at Blue Mountain Cards new they were onto something big, but that it wouldn't last. So Blue Mountain Cards management decided to sell the company while everything was still red-hot. An amazingly well-timed move. I'll bet many people wish they had that type of timing. So now it's 2008 and what is a business model like Blue mountain cards still doing around? One view is that the original builders of the business picked an once-in-a-lifetime period to exit the business and made an unprecedented amount of money.